Case Study: Accor Hotels achieves high engagement and improved brand awareness with InMobi

Accorhotel Rich Media campaign achieved high user engagement and conversion rate

Accor, a global hotel group operating over 3,500 hotels and 450,000 rooms across 92 countries, needed to boost brand awareness and promote hotel packages in South Korea — a priority market during its rapid Asia-Pacific expansion. Working with GroupM, the brief targeted smartphone users and required a mobile-first approach to drive awareness and consideration.

InMobi delivered unified rich-media creatives (pannable animation, in-ad video, click-to-web and links to Accor’s mobile and Facebook pages) across Android and iOS, optimizing placements where users historically engaged most with rich media. The campaign generated high CTRs, strong rich-media engagement and improved brand awareness, with Accor praising InMobi as a reliable partner for mobile execution.

Accor Hotels