Case Study: Aarki boosts global app installs with InMobi Exchange

Aarki boosts app installs 676% with InMobi

a leading gaming publisher faced the challenge of promoting a new mobile game title and acquiring new users, particularly on iOS, in a privacy-first world with Apple's AppTrackingTransparency framework. They partnered with the AI-enabled mobile marketing platform Aarki, which leveraged InMobi Exchange for the campaign to reach the right global audiences.

Using InMobi Exchange, Aarki implemented a privacy-compliant user acquisition campaign focused on highly effective in-app placements. The results were significant, with a 676% increase in total new installs and a 95% reduction in cost per installs (CPIs) against the client's benchmark. InMobi Exchange also helped achieve a 127% increase in click-through rates.

Aarki