Case Study: a leading hypercasual mobile gaming studio drives quality app installs with InMobi

a leading hypercasual mobile gaming studio boosts iOS installs 56% with InMobi

A leading hypercasual mobile gaming studio partnered with InMobi to boost quality installs and acquire loyal users for one of its top game titles, with a focus on achieving a high Day 7 return on ad spend (ROAS).

InMobi implemented a campaign utilizing custom creatives from its Creative Studio and leveraged Apple's SKAdNetwork for privacy-focused measurement on iOS. The solution drove tens of thousands of installs, achieving an 88% average D7 ROAS on iOS and a 483% growth in Android installs in one month, demonstrating the success of InMobi's approach.