Case Study: AGEbeautiful achieves 20% increase in store visits and 4.8x purchase intent with inMarket

Zotos Professional Drives Verified Store Traffic and Sales for AGEbeautiful via Media Horizons and InMarket

Zotos Professional, owner of the AGEbeautiful anti‑aging hair color brand, needed to boost awareness for its “Do You Fake It?” campaign and drive in‑store trial at Sally Beauty. To reach shoppers at the right moments in their path to purchase, Zotos Professional partnered with Media Horizons and vendor inMarket, using inMarket’s location‑based advertising solutions including Preceptivity predictive cross‑channel targeting and Moments In‑Store/Moments In‑Hand mobile ads.

inMarket and Media Horizons deployed a cross‑digital, location‑based campaign that warmed shoppers before store visits and delivered decision‑stage mobile ads as consumers entered Sally Beauty and held AGEbeautiful products. The program reached over 40,000 shoppers at store entry, lifted purchase intent 4.8x, increased foot traffic to target retailers by 20% (PlaceIQ), raised brand awareness 1.2x, outperformed inMarket benchmarks, and drove higher same‑store sales.

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