Case Study: STIHL boosts consumer engagement and outperforms benchmarks with InMarket's immersive creative

STIHL boosts engagement 6.7x with InMarket's 360º panoramic creative

STIHL, a leader in the power equipment industry, sought to push creative boundaries and enhance consumer engagement with innovative, immersive media. The challenge for the vendor, InMarket, was to identify the right KPIs to measure the success of these new interactive ad units, as their established metric of dealer site visits did not account for the higher levels of engagement this new media was designed to create.

InMarket helped STIHL shift its strategy to focus on click-through rates, which more accurately reflected the campaign's interactive goals. The solution involved implementing dynamic interactive creatives and a 360º panoramic ad unit that fully immersed users. This approach by InMarket drove a 3.99% overall campaign CTR, outperforming industry benchmarks by 6.7x, and resulted in the campaign winning two IAC awards.

STIHL