Case Study: Furious 7 achieves 4.0x ROI with InMarket

How Universal Studios’ Furious 7 DVD release scored a 4.0x ROI with InMarket

Furious 7 wanted to drive purchase intent and brick-and-mortar sales for its DVD and Blu-Ray release, but needed to reach shoppers at the right moment in the purchase journey. InMarket helped the studio use native proximity marketing and its Beacon Platform to create in-store awareness and prompt shoppers to pick up the product.

InMarket executed a mobile in-store campaign across major U.S. retail locations using customized creative, opt-in push messages, mobile banners, and social media. The campaign delivered about 46,000 in-store point-of-sale engagements and 30,000 brand impressions in 8 days, increased purchase intent by 4.8x, and generated a 4.0x return on investment for Furious 7.

Furious 7