Case Study: Rainbow Light achieves 15% sales lift and 125% ROAS with inMarket

How Rainbow Light Increased Sales with the inMarket Platform

Rainbow Light partnered with inMarket to solve a shopper-marketing challenge: reaching, engaging and converting mobile-first consumers at the moments when purchase decisions are made, while testing simpler brand messaging across demographics. Rainbow Light tapped inMarket, the large mobile consumer engagement platform, using products like Preceptivity and Moments (inStore and inHand) to connect with shoppers both in the days leading up to a trip and while they shopped.

inMarket amplified Rainbow Light’s simplified message to a 50M+ MAU audience and used 1st-party location data, beacons and GPS to deliver targeted out-of-store and in-store engagements. The campaign drove strong outcomes: Preceptivity CTR 0.37% and Moments CTR 5.24%, a 125% ROAS, a 15% lift in sales and a 13.7x lift in purchase intent, plus actionable audience insights (unexpectedly high male engagement) for future campaigns.

Rainbow Light