Case Study: Perfect Bar achieves 10x purchase intent lift and boosts in-store sales with inMarket

How Perfect Bar Cut Through the Clutter to Drive Product Discovery and Sales with InMarket

Perfect Bar, an emerging brand in the crowded $11B fitness nutrition market, had just landed distribution across thousands of U.S. stores but faced a discovery problem: its refrigerated bars sat apart from shelf-stable competitors, so shoppers often didn’t find them. To solve this, Perfect Bar partnered with inMarket and used inMarket’s location-based advertising platform and audience products to reach mobile, health-conscious shoppers before and during store visits.

inMarket ran a cross-channel campaign combining Audiences, Preceptivity predictive timing, Moments In-Store and Moments In-Hand to warm shoppers, predict visits, and deliver mobile creative that drove traffic to the refrigerated aisle. The program delivered measurable impact: purchase intent rose 10x (from 2.4% to 26.2%), brand awareness increased 15.6%, and Perfect Bar achieved higher same-store sales.

Perfect Bar