Case Study: Hillshire Farm achieves 20x purchase-intent lift and 36% brand-awareness increase with inMarket Mobile to Mortar™ platform

How Hillshire Farm increased sales with the inMarket Mobile to Mortar™ Platform

Hillshire Farm wanted to lift purchase intent and raise brand awareness for its American Craft link sausages at the point of purchase. To do this, Hillshire Farm partnered with inMarket and its Mobile to Mortar™ (M2M) platform — the beacon and geofence-enabled in-store solution that reaches shoppers via top shopping apps — to target consumers while they were making purchase decisions in grocery stores.

inMarket deployed M2M’s beacon network and geofencing, delivering contextual messages through apps (including CheckPoints) to encourage shoppers to pick up American Craft, add it to shopping lists, and engage with the brand in-store. The campaign drove over 194,000 Mobile to Mortar™ engagements and more than 9 million impressions, produced a 20x lift in purchase intent, increased brand awareness by 36%, and generated a 1.3x ROI.

Hillshire Farm

David Ervin

Director of Integrated Marketing