Case Study: 99 Cents Only Stores achieves a 53% average increase in foot traffic with InMarket

How 99 Cents Only Stores drove a 53% increase in foot traffic to their stores using predictive location technology

99 Cents Only Stores wanted to increase foot traffic among its target shoppers and turned to inMarket, leveraging its mobile proximity and predictive location offering — Quantum Receptivity — to reach shoppers at the moments they’re most receptive to marketing messages.

inMarket ran contextual, timed, location-based ads with store-finder creative that targeted shoppers in the days leading up to their next trip and tracked visits by day and location. The campaign delivered clear lift: inMarket drove an average 53% increase in foot traffic to 99 Cents Only Stores, with a peak day increase of 186%, while also providing granular day-of-week and store-level visitation insights.

99cent Only Stores