Case Study: Heineken achieves 6.2x ROI with inMarket

Heineken Drives 6.2x ROI for James Bond Spectre Campaign with inMarket

Heineken needed to drive purchase intent, brand awareness and in-store sales around the 2015 James Bond Spectre campaign and wanted a way to reach millennial shoppers on mobile at the moment of purchase. To do this, Heineken partnered with inMarket and its beacon proximity (Native Proximity) platform to engage shoppers while planning trips, in-store and in-aisle via mobile.

inMarket ran a turnkey program across its 42M/month U.S. audience, amplifying Heineken’s Spectre creative with mobile banners, in-app interstitials and native in-aisle placements; the campaign delivered over 200,000 in-store point-of-sale engagements and 700,000 brand impressions in 60 days, lifted purchase intent 7.0x and produced a 6.2x ROI. Heineken cited inMarket for simplifying implementation and delivering measurable bottom-of-funnel results.

Heineken

Amberly Hilinski

Commercial Marketing Manager — Dutch Brands