Case Study: Buzz Away achieves increased awareness and sales with InMarket

Driving Product Discovery and Sales in Key Season

Buzz Away needed to reach parents during seasonal planning and influence them at the exact moments of decision for its bug repellent products. To meet this challenge, Buzz Away worked with InMarket, using its location-based advertising platform and full-service campaign tools to target shoppers during the spring and summer buying season.

InMarket implemented a cross-channel, location-based online-to-offline campaign that built awareness and drove engagement at the store entrance. By reaching more than 50 million comScore-verified monthly active users and guiding shoppers through the purchase funnel, InMarket helped Buzz Away increase awareness, purchase intent, and sales during a short seasonal window.

Buzz Away