Case Study: Bob Evans Farms achieves record new product awareness and increased sales with InMarket

Bob Evans Farms drives 6.3% sales lift with InMarket

Bob Evans Farms, a food company, sought to drive awareness and purchases for its new Mashed Cauliflower side dish in grocery stores. The challenge was to engage shoppers and generate excitement around the new product and the broader Bob Evans portfolio. To meet this goal, they partnered with vendor InMarket and utilized its custom audiences and activation services.

InMarket implemented a strategy using high-impact mobile ads targeted at shoppers in stores at peak receptive times. The solution featured immersive creative that invited users to interact with the ad experience. This campaign significantly outperformed industry benchmarks, achieving a 5.31% immersive creative CTR and an overall campaign CTR of 4.31%. InMarket's measurement also showed a +6.3% sales lift, generating +$966K in incremental sales and a +$6.44 ROAS for Bob Evans Farms.

Bob Evans Farms