Case Study: Bayer Boosts Portfolio Awareness and Incremental Sales with InMarket Media

Bayer drives $903K in incremental sales with InMarket

Bayer sought to promote its "Health for All" campaign and bring its extensive product portfolio to the forefront of shoppers' minds. To achieve this, the company partnered with vendor InMarket and leveraged its Audiences, Preceptivity, and Moments solutions.

InMarket implemented an optimized, real-time media strategy to engage targeted shoppers throughout the purchase process. This solution drove a 4.35% click-through rate and a 1.6% sales lift, resulting in $903K in incremental sales and a $7.23 return on ad spend for Bayer.

Bayer