Case Study: Tostitos achieves 7.2% sales lift with Inmar Intelligence personalized, dynamic media

Tostitos boosts sales 7.2% with Inmar Intelligence

The packaged foods brand Tostitos partnered with Inmar Intelligence to increase sales of its chips and dips. Their challenge was to better connect with NFL fans by aligning with the league and promoting team-branded bags.

Inmar Intelligence implemented a solution using personalized, dynamic media. They leveraged first-party purchase data and contextual signals to reach audiences in 28 team markets, stadiums, and sports bars. This strategy resulted in a 7.2% sales lift. The advertisements featuring specific NFL team branding were particularly effective, generating twice the sales lift compared to generic NFL creative.

Tostitos