Case Study: Online Marketplace achieves 400% YoY ad revenue growth with Inmar Intelligence

Online Marketplace boosts ad revenue 400% YoY with Inmar Intelligence

The online marketplace, a leading e-commerce platform, sought to create a better experience for sellers and shoppers while establishing a new recurring revenue stream. Their challenge was providing an advertising tool for sellers to boost engagement, product visibility, and sales with transparent performance reporting. They partnered with Inmar Intelligence for its Retail Media solution.

Inmar Intelligence launched a one-click self-serve platform across the marketplace's site, featuring AI-driven campaign suggestions and a full-funnel analytics dashboard with ROAS tracking. This solution drove a 400% year-over-year growth in ad revenue for the platform and delivered an average 50x return on ad spend for sellers, with over 60% of sellers using the AI tools for optimization and a 90% seller satisfaction rate.