Case Study: Mondelez achieves higher retail engagement with Brandsite by Inmar Intelligence

Mondelez reaches 24K+ shoppers with Inmar Intelligence Brandsite

The international snack and beverage brand Mondelez sought to drive basket-building and support its product portfolio at a large retailer. They partnered with vendor Inmar Intelligence, which proposed the creation of a Brandsite as a central solution.

Inmar Intelligence implemented a Brandsite featuring entertaining influencer content and multiple load-to-card digital offers. This approach led to significant results, including reaching over 24,000 unique shoppers, generating 4 million impressions, and achieving an 11% higher redemption rate than the category average, ultimately moving 96,000 redemption units.

Mondelez