Case Study: Mondelez drives new-to-brand buyers and strong ROAS with Inmar Intelligence’s Commerce Fitscore™ and creator-led media

Mondelez drives 27% first-time buyers with Inmar Intelligence

Mondelez, a major packaged foods company, faced rising competition in the snacks category and needed to strengthen its relevance with digital-savvy customers during the Big Game season. To address this challenge, they partnered with vendor Inmar Intelligence, leveraging their Commerce Fitscore™ technology and creator marketing services.

Inmar Intelligence implemented an omnichannel strategy using Walmart first-party data to identify well-matched creators and repurpose their content for media campaigns. This solution drove significant results, including attracting over 96,000 new-to-brand buyers and achieving a $99 return on ad spend for their Offsite Display campaigns within just 14 days.

Mondelez