Case Study: Lone Star Beer boosts brand awareness and purchase intent with Inmar Intelligence's multi-channel digital media

Lone Star Beer drives 30% higher brand awareness with Inmar Intelligence

Inmar Intelligence helped Lone Star Beer boost awareness and purchase intent among 21-to-44-year-old light beer drinkers in Texas. The challenge was to anchor the brand as the national beer of Texas.

The solution was a multi-channel digital media strategy across CTV, Mobile, and YouTube that celebrated Texas culture. Using MomentsAI for personalized content and leveraging first-party data, Inmar Intelligence connected audiences with relevant content during key moments. The campaign drove a 30% lift in brand awareness, a 16.4% lift in brand favorability, and a 6.3% lift in purchase intent, significantly outperforming industry benchmarks.

Lone Star Beer