Case Study: a large national retailer boosts digital coupon revenue with Inmar Intelligence Demand Generation

Large national retailer increases coupon revenue 39% with Inmar Intelligence

Inmar Intelligence partnered with a large national retailer in the grocery sector that wanted to dramatically grow shopper engagement and CPG investment in its digital coupon program.

Inmar Intelligence provided a strategic demand generation approach, offering daily guidance and implementing tactics like offer content analysis, shopper communication best practices, and new insights tools. This solution led to a 39% increase in coupon revenue within nine months, with the strategies becoming part of the retailer's day-to-day management.