Case Study: General Mills boosts Game Day sales with Inmar Intelligence

General Mills drives $411K+ in attributed sales with Inmar

General Mills aimed to increase household penetration and drive incremental sales for its portfolio at Costco ahead of Game Day. The challenge was to position its products as essential hosting items to inspire purchases. They partnered with vendor Inmar Intelligence, which employed retail media solutions using its Creator Extension across offsite display placements.

Inmar's solution involved a campaign targeting Costco's first-party member data. It utilized engaging creator video content transformed into rich media interstitials and offsite banners with themed messaging to reach shoppers. This approach by Inmar delivered strong results, including $411K+ in attributed sales, a $5.88 return on ad spend, 7.7M+ impressions, and 38.3% new-to-category purchases.

General Mills, Inc