Case Study: General Mills Achieves Higher Loyalty and Redemption with Inmar Intelligence Loyalty Programs

General Mills achieves 98% reward redemption with Inmar Intelligence

General Mills, Inc wanted to drive reward redemptions and build loyalty among yogurt shoppers from a major grocery chain. They partnered with Inmar Intelligence and utilized Inmar's Loyalty Programs to address this challenge.

Inmar Intelligence delivered an all-digital solution, which included a Brandsite, digital offers, email marketing, influencer content, and targeted advertising. This approach led to significant results, including a 98% reward redemption rate, over 5,700 enrolled shoppers, 2 million content views, and 19.8 million social impressions.

General Mills, Inc