Case Study: Nando's Australia achieves $1M in sales in 3 months with Inlight's Braze and mParticle implementation

Nando's Australia generates $1M in 3 months with Inlight

Nando's Australia needed a flexible marketing platform to deliver a standout customer experience. Their existing system was hard to use and limited in functionality, which restricted the marketing team's ability to access data and run campaigns easily. They partnered with Inlight for a MarTech implementation to address this challenge.

Inlight designed and delivered a tailored customer experience stack by integrating Braze for targeted engagement and mParticle for a unified customer view. This solution generated $1 million in sales through the PERi Perks loyalty program within three months and successfully re-engaged 20% of lapsed customers without using discounts. The successful implementation by Inlight set a new global benchmark for Nando's.

Nando's Australia