Case Study: Make-A-Wish Australia Boosts Donations and Storytelling with Inlight

Make-A-Wish Australia boosts donations with Inlight through a simpler giving process

Make-A-Wish Australia, a charity that grants wishes to children with critical illnesses, faced an outdated website that was difficult to navigate and update. This limited their ability to share impactful stories and resulted in low donation conversions. They partnered with digital agency Inlight to address these challenges.

Inlight delivered a complete website redesign focused on streamlining the donation process, simplifying content management, and improving overall usability. The new site integrated a simpler donation form and a more flexible CMS. This solution led to a higher number of donations received through the simplified giving process and enabled seamless story updates for stronger supporter engagement, as reported by Inlight.

Make-A-Wish Australia