Case Study: Ingenia Holiday Parks achieves 24% higher bookings with Inlight

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Preview of the Ingenia Holiday Parks Case Study

Ingenia Holiday Parks boosts bookings 24% with Inlight

Ingenia Holiday Parks, an operator of holiday parks along Australia's East Coast, partnered with Inlight to enhance their digital experience. Their challenge was to replace their existing platforms with a more seamless, brand-aligned booking journey that could better showcase their destinations and meet growing customer expectations for mobile-first experiences.

Inlight delivered a complete digital transformation, creating a custom booking experience integrated with Newbook and a mobile-first flow. The solution included smart upselling and map-based discovery, all powered by Sanity CMS. This resulted in a 24% year-over-year uplift in conversion rate and provided the marketing team with greater agility, exceeding the customer's expectations.


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