Case Study: HostPlus achieves 18% traffic growth with Inlight's UX redesign

HostPlus increases website traffic 18% with Inlight

Inlight partnered with Hostplus to address the challenge of its complex and hard-to-navigate digital superannuation platform. The existing site made it difficult for members to find key information quickly, which impacted user satisfaction and did not meet growing demands.

The solution Inlight delivered was a scalable digital platform that prioritized self-service tools, accessibility, and a custom search experience. This new platform streamlined user journeys and provided a robust content management system. The results included an 18% increase in website traffic and the project won the 2023 Best in Show: User Experience award at the Australian Web Awards.

HostPlus