Case Study: Cancer Council Victoria unifies national quit support with Inlight

Cancer Council Victoria builds a national quit platform in 18 months with Inlight

Cancer Council Victoria's Quit program faced the challenge of unifying Australia's fragmented quit smoking and vaping support into a single national platform. They partnered with Inlight, who provided a comprehensive digital product strategy and composable architecture to create a cohesive and personalized experience for users seeking to quit.

Inlight delivered the solution by conducting extensive stakeholder discovery and designing a modern, composable platform. This included creating an actionable roadmap and a personalization prototype. The results were strategy approval from key stakeholders, a clear plan for AI-powered innovation, and a composable architecture that enabled a rapid platform launch for Cancer Council Victoria.

Cancer Council Victoria