Case Study: 7-Eleven scales customer feedback with Inlight

7-Eleven scales digital customer feedback with Inlight using real-world evidence

The customer, 7-Eleven, faced a challenge in digitally capturing timely and accurate customer feedback across its various store types. Their existing process was limited in scale and provided inconsistent insights, making it difficult to build a business case for wider adoption. To address this, they partnered with the vendor Inlight.

Inlight developed and trialed a rapid prototype solution using React, AWS Rekognition, and Expo. This approach validated the concept with minimal cost and risk. The trial provided 7-Eleven with measurable evidence to scale the digital feedback tools, resulting in improved customer insights and data-driven decisions for store-level operations.

7-Eleven