Case Study: Design A Shirt drives cause-based sales with InkSoft

Design A Shirt - Customer Case Study

The customer, Design A Shirt, a screen printer, sought to leverage its capabilities to support widespread social movements and give its community a voice through custom apparel. The challenge was to effectively spread a cause's message and facilitate donations, creating a unified community front. They used InkSoft's e-commerce technology to power their online store.

Using the InkSoft platform, Design A Shirt created the custom "Take Action Prints" online store, featuring 17 cause-related t-shirt designs. The solution included a donation system where $10 from each purchase went to one of six organizations chosen by the customer at checkout. This initiative resulted in massive sales for Design A Shirt, successfully spreading the movement's message and empowering consumers to contribute directly to causes they believe in.