Case Study: Barrel Maker Printing raises nearly $61K for local businesses with InkSoft

Barrel Maker Printing - Customer Case Study

Barrel Maker Printing, an apparel decorator near Chicago, faced a near-total collapse of its revenue when the COVID-19 pandemic forced event cancellations and business closures, halting orders from 95% of its customers. To survive and support other local businesses, they turned to InkSoft's Online Stores technology to find a creative solution.

Using InkSoft's platform, Barrel Maker Printing launched the "Saving Small Business Chicago" fundraising store. This initiative allowed local businesses to sell custom t-shirts, with proceeds supporting both them and Barrel Maker. The campaign was a massive success, generating almost $61,000 in proceeds and far exceeding its initial $25,000 goal. InkSoft's technology enabled them to rapidly pivot their business model, maintain operations, and provide crucial support to their community.

Barrel Maker Printing