Case Study: Venerdi expands its ecommerce experience with Inklab

Venerdi launches a linked multi-site for Australia and New Zealand with Inklab

Inklab was engaged by Venerdi, a New Zealand-based bakery renowned for its gluten-free products, following their rebrand. The challenge was to expand Venerdi's new identity into the digital world and enhance the online customer experience across Australia and New Zealand.

The solution from Inklab involved rebuilding the website on a more robust ecommerce platform, creating a linked multi-site for the two countries. Key features included new user accounts for retail and wholesale customers, improved navigation, subscription services, and personalized cross-selling. Inklab also incorporated hand-drawn illustrations, animations, and playful copywriting to make the brand feel more accessible and vibrant, successfully translating the 'Food to awaken life' ethos into the digital experience.

Venerdi