Case Study: Ona achieves a streamlined eCommerce brand experience with Inklab

Ona boosts traffic and streamlines ecommerce with Inklab

Ona, one of Australia’s leading independent coffee roasters, faced a challenge where its previous templated online presence was split across two separate websites. This approach failed to integrate the brand’s story and resulted in a significant loss of traffic. The company needed a solution that reflected its growth and commitment to community and excellence.

Inklab built a new online presence inspired by Ona's in-store service, combining hand-drawn illustrations and playful brand elements to communicate its ethos. The solution moved away from a standard template to create a single streamlined ecommerce experience that educated customers and drove sales directly from the homepage. This project successfully aligned Ona's strong existing brand with its digital goals.

Ona