Case Study: Mittagong Hotel achieves an elevated heritage brand with Inklab

Mittagong Hotel revitalizes a century-old heritage venue with Inklab

The mittagong hotel, a historic venue in the Southern Highlands, underwent renovations and approached Inklab to establish a new sense of destination. The challenge was to develop a brand identity that balanced the location's working-class history with an elevated, modern look and feel that would attract both travellers and locals.

Inklab delivered a flexible brand identity featuring logo variations, a monogram, and an earthy colour palette. The solution incorporated traditional woodblock-style illustrations and materials that referenced the hotel's heritage. This created a sophisticated yet approachable atmosphere, successfully transforming the venue into an attractive choice for both a weeknight pint and a luxury weekend stay.

Mittagong Hotel