Case Study: Craft ACT positions Canberra as a global city of design with Inklab

Craft ACT rebrands for 52-year legacy with Inklab

Craft ACT, a self-funded membership-based organisation advocating for Canberra's creative scene, faced a significant challenge with its public positioning and a haphazard brand identity that had evolved over its 52-year history. This undermined its contributions and its annual Design Canberra Festival. The organisation partnered with vendor Inklab to create a unified, professional identity to amplify its legacy and position Canberra as a global city of design.

Inklab implemented a comprehensive rebranding solution, which included new brand positioning, a flexible identity system, and tailored event marketing. The key deliverable was the new name, Craft + Design Canberra, which consolidated the organisation's festival and membership programs under a single, vibrant brand. This strategic refresh was designed to raise the perceived value of the local creative sector, drive sales for its shop, and support place branding to incentivize art tourism.

Craft ACT