Case Study: Canberra United Football Club refreshes its brand with Inklab

Canberra United refreshes its brand in 2 weeks with Inklab

Canberra United Football Club, a foundation A-League Women's team, needed a brand refresh. Their existing identity was inconsistent, dated, and lacked legibility across digital and physical mediums. They approached vendor Inklab for a solution involving brand positioning, strategy, and a new identity rollout.

Inklab delivered a sharp, dynamic new logo featuring a football and abstract Parliament House, all supported by a custom typeface and a brighter color palette. The solution created a highly adaptable brand that translates seamlessly from merchandise to digital assets, reflecting the modern face of the club and its supporters and uniting its proud heritage with its digital future.

Canberra United Football Club