Case Study: Canberra Raiders achieves a bold brand refresh with Inklab

Canberra Raiders refresh their brand for the NRL with Inklab

The Canberra Raiders, a professional rugby league team, faced a challenge with a dated and inconsistent brand identity that lacked a cohesive strategy for digital and broadcast use. Their complex logo and unmanaged mascot application required a flexible brand system to better resonate with their fans. They partnered with Inklab for a comprehensive brand refresh.

Inklab developed a new brand identity system and strategy, which included an updated color palette and a custom typeface. This solution created a consistent image for the organization across all its teams and sub-brands, maximizing brand equity and enhancing all forms of communication from jerseys to digital platforms. The rebrand successfully united the club's community and better equipped the Raiders for the digital age.

Canberra Raiders