Case Study: Canberra Cavalry strengthens its brand and grows fan engagement with Inklab

Canberra Cavalry refreshes brand across uniforms, merch and social with Inklab

The Canberra Cavalry, a professional baseball team, faced the challenge of repositioning itself as Canberra's premier summer sports team to increase memberships and attract sponsorships following a change of ownership. They engaged the vendor Inklab for a comprehensive brand refresh, which included services such as brand positioning, identity rollout, and custom typography to appeal to a broader demographic.

Inklab delivered a modernized and versatile identity built around a fierce new horse mascot and a strong typographic 'C'. The solution included a refreshed color palette, a wide range of merchandise, and a cohesive season campaign. This new brand provided the Cavalry with a unified and wearable identity across all touchpoints, empowering them to live up to their status as a serious national competitor.

Canberra Cavalry