Case Study: Alfresco Coffee Roasters achieves 26% higher online sales with Inklab

Alfresco Coffee Roasters boosts online sales 26% with Inklab

Alfresco Coffee Roasters, a coffee supplier based in Moruya, faced the challenge of an outdated brand identity that failed to reflect its quality and values in a saturated market. They partnered with Inklab to reposition their brand with a clear narrative and a new visual and verbal identity to boost recognition.

Inklab developed a comprehensive rebrand that channeled the company's coastal spirit, including a new logo, a retro color palette, and the tagline "great coffee makes waves." The solution included new packaging, a modern ecommerce website, and cohesive collateral. This new identity elevated Alfresco to a nationally recognized brand and resulted in a 26% increase in online sales.

Alfresco Coffee Roasters