Case Study: NatureBox achieves 60% lift in revenue per customer with Inkit

Re-engagement Postcard Nets 60% Lift In Revenue Per Customer

NatureBox, a leading multi-channel CPG snack brand, faced waning email engagement and needed to re-engage a large portion of its customer base to boost repeat orders. To reach disengaged customers who weren’t opening emails, NatureBox partnered with Inkit to test a direct-mail win-back campaign using personalized postcards.

Working with Inkit’s direct-mail platform, NatureBox translated a successful email promotion into targeted postcards—launched within days—to customers with store credit. The Inkit-powered test produced a 35% lift in orders per customer and a 60% lift in revenue per customer versus a holdout, an 8.9% redemption rate over 5–6 weeks, and no measurable impact on churn, with NatureBox planning further automation via Inkit integrations.

NatureBox

Carly Coleman

Director of Retention