Case Study: BombBomb achieves up to 23% churn reduction with Inkit mail automation

Mail automation boosts BombBomb’s marketing signup campaigns by up to 23%

BombBomb, a cloud-based platform for video messaging, needed to add offline channels to its multi-channel marketing stack to improve customer retention and address credit card expiry notifications. They chose Inkit and its mail automation capabilities—integrating Inkit’s webhook with Marketo—to quickly connect direct mail into their existing marketing tools.

Using Inkit, BombBomb ran three fully automated postcard campaigns (New Monthly Signup, Dunning Accounts, and Annual Renewal) tied to customer events in Marketo. The Inkit-powered mailings drove measurable impact: a 23.4% reduction in churn for new monthly signups, a 17% increase in saved dunning accounts, and a 21.6% uplift in annual renewal retention.

BombBomb

JK Sparks

Director, Marketing Operations