Case Study: Bite Squad achieves an 18% customer reactivation rate with Inkit

Bite Squad’s Re-Engagement Postcard Gets 18% of Recipients to Say “Yes” to Dinner

Bite Squad, an online restaurant delivery service operating in 30+ U.S. cities, needed to reactivate customers who hadn’t ordered in two months. The company partnered with Inkit, integrating Inkit’s direct-mail platform with its CRM to send targeted “miss you” postcards to dormant customers.

Using Inkit, Bite Squad uploaded creative and customer lists to Inkit’s dashboard, triggered personalized postcards from the CRM, and tracked responses back into their system; Inkit got mailers into mailboxes within a week of upload. The campaign delivered an 18% redemption rate—far exceeding expectations—and Bite Squad has continued running triggered direct-mail retention campaigns with Inkit.

Bite Squad

Mike Black

Senior Marketing Manager