Case Study: Rockland Trust strengthens brand visibility and customer trust with Inkhouse

Rockland Trust grew organic search traffic nearly 300% with Inkhouse

Rockland Trust hired Inkhouse in 2018 to create and manage a blog called The Learning Center. Their challenge was to produce compelling content for two distinct audiences—small business owners and consumers—and to effectively distribute it to compete with both local and national banks.

Inkhouse developed a full content strategy and creation process, later expanding to media relations in 2023. Their work resulted in over 200 content pieces, a nearly 300% growth in organic search traffic, and significant user increases. Inkhouse also secured over 550 media placements in 2023, boosting Rockland Trust's share of voice nationally and locally.

Rockland Trust