Case Study: PhysicianOne Urgent Care drives patient volume with Inkhouse

PhysicianOne Urgent Care boosts engagement 2.9% and reaches 67K+ patients with Inkhouse

The customer, PhysicianOne Urgent Care, faced the challenge of driving patient volume to its 27 centers as COVID-19 became endemic and media attention shifted away from the pandemic. Vendor Inkhouse was tasked with adjusting its strategic communications approach to convert one-time testing visitors into loyal, repeat patients.

Inkhouse implemented an integrated communications strategy that shifted focus to direct patient engagement through owned and paid channels. This involved highlighting key differentiators like 24/7 telehealth and accelerating video content tied to cultural moments. The solution delivered significant results for PhysicianOne Urgent Care, including a 2.9% organic social engagement rate and more than double the paid engagements year-over-year. Inkhouse's strategy also expanded reach through influencer campaigns that connected with over 67,000 potential new patients.

PhysicianOne Urgent Care