Case Study: Organic Valley amplifies its mission and earns major media coverage with Inkhouse

Organic Valley earns 475M impressions in 4 months with Inkhouse

Organic Valley, an independent farmer-owned cooperative, faced the challenge of its authentic mission-driven message being co-opted by larger corporate brands, causing it to lose market share amidst "goodwashing" campaigns. To counter this, the cooperative engaged Inkhouse for a public relations and media strategy to amplify its unique story and values.

Inkhouse implemented a multi-pronged solution that included an executive visibility campaign, media relations, rapid response opportunities, and a curated product PR program. This strategy successfully garnered significant media attention, resulting in 13 placements with over 400 syndications, 20 media interviews, and more than 475 million impressions in just the first four months, with coverage in top-tier outlets like Bloomberg, AP, Forbes, and The New York Times.

Organic Valley