Case Study: Okta builds IPO momentum with Inkhouse

Okta secures 91 earned media placements before IPO with Inkhouse

Inkhouse was engaged by Okta, a late-stage cybersecurity company preparing for its IPO, to generate significant media buzz that moved beyond just financial metrics. The challenge was to quickly secure high-quality coverage in business and tech press that highlighted Okta's growth and platform breadth.

The solution implemented by Inkhouse centered on leveraging the launch of Okta's annual Businesses @ Work report. They hosted a panel event featuring Okta's CEO and spokespeople from major tech companies, which resulted in extensive storytelling coverage. Inkhouse secured 91 earned media placements in top-tier outlets leading up to the IPO, successfully generating the desired noise and shaping the narrative around the company.

Okta