Case Study: MyForest Foods builds brand awareness and consumer demand with Inkhouse

MyForest Foods generates 100+ press hits and 500M+ impressions with Inkhouse

MyForest Foods, an early-stage food technology company, faced the challenge of launching its innovative mycelium-based bacon product, MyBacon, into a competitive plant-based market dominated by players with larger budgets. To increase brand awareness, educate consumers, and drive demand amidst a difficult economic climate, they hired the PR firm Inkhouse to lead their communications strategy.

Inkhouse implemented a targeted strategy focused first on winning over niche trade media and influencers to build credibility before breaking into mainstream outlets. The solution included a sustained media relations and awards program. As a result, Inkhouse secured over 100 pieces of press coverage, generating more than half a billion impressions. This effort led to major accolades for MyForest Foods, including being named a TIME Best Invention and a World Food Innovation Award winner.

MyForest Foods