Case Study: MassArt builds national profile and thought leadership with Inkhouse

MassArt secures national media coverage with Inkhouse

MassArt, a private art and design school, faced the challenge of raising its national profile for prospective students and a capital campaign following the appointment of a new president. Their vendor, Inkhouse, was tasked with designing a proactive media relations program to position the president and key faculty as thought leaders.

Inkhouse developed thought leadership platforms for faculty experts and managed the launch of MassArt's new art museum, MAAM. The solution involved securing national media attention and building strong relationships with top-tier outlets. Inkhouse achieved significant results, securing a variety of national, trade, and broadcast coverage that highlighted different aspects of the school, from its annual fashion show to its auction.

MassArt