Case Study: Incredible Health boosts visibility and thought leadership with Inkhouse

Incredible Health wins 36 pieces of coverage and 235M impressions with Inkhouse

Incredible Health, a healthcare career marketplace, faced the challenge of driving visibility among its key audiences of nurses, healthcare systems, and investors. They turned to the vendor Inkhouse for PR and communications services in March 2020, a task that became more complex with the onset of the COVID-19 pandemic.

The solution implemented by Inkhouse was to position the company's co-founder and CEO as a champion for nurses, leveraging proprietary data and key external trends. The results were significant growth for Incredible Health, which became a unicorn valued at $1.65 billion. Measurable impacts include securing 36 media pieces in a single quarter, over 235 million media impressions, and a 24% share of voice in its industry.

Incredible Health