Case Study: Gigamon builds deep observability market leadership with Inkhouse

Gigamon boosts social followers 19% with Inkhouse

The customer, Gigamon, a deep observability company in the cybersecurity space, faced the challenge of building brand awareness for an entirely new market category. To break through the noise of the rapidly evolving industry, they needed a creative and integrated approach. They partnered with their long-term vendor, Inkhouse, for a global public relations and social media program.

Inkhouse implemented an integrated strategy combining earned media, influencer marketing, commissioned research, and social amplification. This approach positioned Gigamon as a market leader and resulted in a 19% increase in social followers, a 7% uptick in engagement, and a 38% growth in website traffic. As a result of these ongoing efforts with Inkhouse, Gigamon went on to command 67% of the deep observability market and achieved 38 consecutive profitable quarters.

Gigamon