Case Study: GetReal launches with authority and builds market awareness with Inkhouse

getReal launches with Inkhouse and lands 45 media placements

The cybersecurity startup getReal, co-founded by experts to combat AI-generated deepfakes and digital fraud, partnered with Inkhouse to launch its brand with authority. The challenge was to position the new company as a leader in the emerging market for AI-driven cybersecurity solutions and cut through the noise of an industry known for fear-based marketing.

Inkhouse engineered a comprehensive "lightning-strike" launch strategy for getReal, combining a funding announcement, a new website, and executive thought leadership into a single, powerful debut. The solution included securing an exclusive TechCrunch feature, widespread media outreach that resulted in 45+ pieces of coverage, and a social strategy that significantly outperformed industry averages. This integrated approach by Inkhouse successfully established getReal as a credible and respected new player in the cybersecurity space.

getReal